Event Key Visual

ZaoBao.com - 20th Anniversary China event key visual

ZaoBao’s transformation is depicted via a traditional papercut (剪纸) of an abstract butterfly. The image is made up of web icons. On the lower wings, we see a mouse cable leading into the desktop version of ZaoBao in the early days. As it transits into the mobile era, the phone and tablet can be seen in the upper wings, illustrating how easily accessible ZaoBao has become. The intricate pattern of the papercut embodies how the web connects people to news and information. This traditional artform also honours the print/paper version of ZaoBao where it all began.

Event Key Visual

ZaoBao.com - 20th Anniversary China event key visual

ZaoBao’s transformation is depicted via a traditional papercut (剪纸) of an abstract butterfly. The image is made up of web icons. On the lower wings, we see a mouse cable leading into the desktop version of ZaoBao in the early days. As it transits into the mobile era, the phone and tablet can be seen in the upper wings, illustrating how easily accessible ZaoBao has become. The intricate pattern of the papercut embodies how the web connects people to news and information. This traditional artform also honours the print/paper version of ZaoBao where it all began.