1) BRAND BUILDING
Coming up with the brand name (Wellness + Delivery = Wellvery) and defining its brand blueprint (e.g. brand drivers, personality, values, etc). At this stage, the brand logo has not been determined as the focus is on shaping the brand.
Click the image below to download my brand building presentation deck (PDF, 4.1MB)
2) BRAND COMMUNICATION
Defining the brand purpose and brand equity. Using the ‘double diamond’ method to identify opportunities for brand expansion and collaboration. Brand community and brand engagement ideas are explored.
Click the image below to download my Brand Communication presentation deck (PDF, 3.5MB)
3A) BRAND SYSTEMS – Assignment 1
In developing the logo for the brand, I researched competitor logos to determine what is widely accepted. Moodboards were established to explore colours, textures, shapes & patterns, illustration & photography styles and typography.
Click the image below to download my Brand Systems Assignment 1 presentation deck (PDF, 8.7MB)
3B) BRAND SYSTEMS – Assignment 2
The logo is designed and a condensed version of the brand guide is created.
Click the image below to download my Brand Systems Assignment 2 presentation deck (PDF, 23.5MB)
