This is my student assignment for the Brand Experience module of the Specialist Diploma in Branding Design course I attended. The class was asked to choose one of three fictitious companies to work on. I chose to work on ELIXIR, a modern cooling herbal tea company. The logo was already designed and provided to us. The module was for us to explore different brand concepts and brand experience opportunities. For the final assignment, I had to develop a ‘revolutionary’ idea to wow customers and engage them.
ClientElixir (Fictitious Brand developed for Student Assignment)Year2021Project TypeBranding